You’re at a networking event, or a work function or even your child’s little league game. Invariably, hard as you may try to avoid it, it’s time to talk to some people. Uh oh. The dreaded SMALL TALK. It’s inescapable and (you could argue) often crucial. And if you’re looking to promote your business or brand, you’re going to have to do it frequently. So, with that said, here are some ways to be very good at it.

First, listen way more than you talk. In fact, since you have two ears and one mouth, you might as well listen twice as much as you talk. By listening, you can learn a whole lot of information, including: how the person talking can ultimately help YOU. Actively listen for things you have in common, and ways your businesses can intersect, and use those points to keep the conversation flowing. And, if you work off the premise that everybody ultimately is a little bit selfish, figure out how can you satisfy this person’s needs while simultaneously satisfying your own.

As you listen, ask open-ended questions. If you ask someone a yes or no question, chances are you’ll get as yes or no answer, and those are conversation killers. Also, call the person by name a few times during the conversation. People love to hear their own name and a little thing like that can make you memorable to them long after the conversation ends.

When it’s your turn to talk, be proud and be enthused! People are only going to get what you give them in a conversation, so if you seem bored or unsure about yourself or your venture there’s no way they’re going to care. Dazzle them with how great and innovative you are but do it WITHOUT seeming like you’re bragging. Stay humble but stay confident. There’s a nuance to this, so you must practice it. Just make sure you’re portraying self-confidence, because that will radiate.

And if you don’t believe in yourself, or don’t feel comfortable with your “elevator pitch”, practice it! Say your pitch out loud to the mirror. Say it to your husband or wife. Record it on your phone and watch it back to see and hear how you sound. Ultimately, if you’re confident in what you’re saying, you’ll be confident in how you’re saying it.

This seems like a lot and can be overwhelming. If you need help crafting your “elevator pitch” and delivering it, just contact me. And if you want to work on your “active listening” skills, we can do that as well.

Have a great day!

Dave