This week’s tip is something I get asked all the time: “what should I wear on TV?” Great question and, believe me, it’s a very important one at that. What you wear can affect your confidence level and how you’re perceived on camera. It’s a contributing factor that can make or break your performance. Here are a few things to consider:

One: Comfort is king. Sure you want to look great, but not at the expense of your comfort. For example, guys, let’s say there’s a shirt you love to wear but it’s a bit tight and when you button the top button, it cuts off the circulation to your neck. Do you really want to be thinking about that when you’re trying to be dynamic and witty and charming? No, you don’t. So, ditch the shirt for a more comfortable one.

Two: Try the sit-down test. Since most interviews happen sitting down at a desk, see if your clothes bunch up when you’re sitting. If they do, pick another outfit.

Three: Be mindful of jewelry. Bracelets that rattle around when you move your hands can pose audio problems, especially if they’re banging against the table. Necklaces that hit the lavalier microphone on your shirt collar can create similar disturbances. On live TV when you don’t get a do-over, that can be problematic.  

Four: Avoid narrow-striped shirts. Without getting into the science behind it (because it’s kind of confusing) let’s just say that on camera those shirts have a tendency to strobe. It’s called a Moire pattern and it can look really unsettling. Google it to see what I mean.

Five: Wear makeup. Sounds obvious for women, but men, you need to wear it as well. While high definition TV is great for the viewer, it isn’t so great for the presenter. Bags under your eyes, a bead of sweat on your upper lip, shine from the camera lights … all of that gets exposed. So put on foundation, concealer and powder. If you don’t know how, and I certainly didn’t years ago, ask a makeup artist or watch a video tutorial. Some TV studios will have a makeup artist there to help you. Makeup can be your best friend!

I hope these tips helped you and remember if you need media coaching, I’m a click away.

So dress with confidence and comfort, and crush it on camera!

Dave